How do you get patients back in your office for their next exam? More importantly, how do you show them available treatments that they might be interested in trying? Selling to your patients is a delicate business, and your staff has an in-office approach that informs and educates them. But backing that up with digital efforts is never a bad idea.
If your practice has never tried email marketing, now is the time to start. We’ve put together a beginner’s guide below – and if you’re looking for expert guidance, just get in touch to discuss your practice’s needs. There are many approaches to take when emailing your patient list – make sure yours is effective.
Never email just for the sake of emailing. Make sure that there’s a clear message you’re sharing with your email list – and that each email has something unique to offer. The last thing you want is to be written off as a spammer or damage your reputation with your patients. It’s a great idea to do a little thinking and planning before you initiate your first campaign. Identify your goals, and plan out each email so that they build interest in the service you’re promoting.
Kissmetrics has a great article on planning your email marketing mindset – check it out for more detailed guidance.
When someone receives an email, they have to be given the option to unsubscribe. Their email server also gives them the option to report the message as spam. If you get too many spam complaints, your email marketing platform could forbid you from sending to that list any longer. This screws up your campaigns and can lead to larger problems with your email marketing.
There are a few ways to make sure you’re only emailing people who are interested in receiving messages from your business. One, you can use an opt-in form. This is a form on your website or in your office that asks for the user’s information. It should have a clear message about the types of emails they will receive, and how often. This helps establish appropriate expectations from the start.
If you use an existing client list that you import into your email platform, you can follow up your first email with an extra opt-in email. This will also help ensure that your messages end up in the primary inbox, as opposed to Gmail’s Promotions tab or the spam folder.
Countless emails languish away in inboxes without ever being opened. Many recipients will delete your email without opening it, or just leave the messages and not interact with them in any way. How do you combat this? With a killer subject line.
There are so many different directions you can go with your email subject. Overall, remember that you’re trying to convince recipients to open the email. You can take any of these approaches:
…and so many more.
These campaigns increase in difficulty – if you’re looking for help implementing one, let us know.
Looking for guidance for your email campaigns? Get in touch today!