Dental Marketing | Dental Marketing Tips | Dental Marketing Plan

Dental Marketing Resolutions for 2014

dental marketing resolutions

With the new year comes a heady mix of resolutions – some more realistic than others. If you’re already struggling to follow through on your latest goals, consider making some that tackle a different realm: your web marketing efforts. Realistic marketing resolutions aren’t too difficult to make, but it can be tough to decide which direction to go with your marketing. Below, we’ve gathered 5 very different resolutions that focus on different areas of web marketing.

Dental Marketing Goals for the Coming Year

Some of these don’t require any more action from you than a careful consideration of your current web presence. Once you start thinking about what your website or web marketing is lacking, you’ll gain insight and be prepared to make changes.

  1. Consider whether it’s time for a redesign. Is your website looking a little dated? Check out the sites of your local competitors and consider whether yours needs a fresh coat of paint.
  2. Focus on your conversion rate. How many patients are following through and scheduling upon visiting your site? Evaluate this rate to decide whether it could be improved.
  3. Embrace SEO. If you’ve been putting off search engine optimization, it’s time to change tracks. SEO is relatively simple to put in place, but you’ll need to take the time and energy to do so. Don’t worry – it will be worth it.
  4. Revamp your social media presence. Are you active on Facebook, Twitter, Google+, or Pinterest? If you’re not, you’re missing out on patient connections and increased visibility.
  5. Connect with your patients online. This can mean any number of things – improved social media usage, interactive sections of your website, or improved lines of communication. No matter your means of connection, it’s important that it happens. This will foster relationships with current patients and pave the way for new ones.

Kicking Off Your New Marketing Practices

Seeking more personalized marketing advice? Contact Dr. Web Solution for a complimentary website evaluation. We’ll help you decide on the right place to start.

Share This: