Dental Marketing for the New Year | Doctor Web Solution

Dental Marketing for the New Year

dental marketing for the new yearIt’s 2016 – how is your business managing the post-holiday resettling? With the beginning of each year, we all have priorities that don’t necessarily match those of other months. We’re more motivated to make a change, to ring in 2016 with more effective selves – and brighter, more beautiful smiles. Patients are ready to pursue cosmetic dentistry, and your practice needs to stand out from the pack.

January is an ideal time to add some cosmetic specials, and to pull in some new patients via your web marketing. Try a few of our tips below, and just get in touch if you’re looking for professional help.

Marketing New Year’s Specials for Cosmetic Patients

  • Build new site content – It’s always a good idea to add content to your website – returning patients will appreciate seeing that you have an engaged presence, and new visitors will notice that you have recent posts. Add images that highlight cosmetic treatment or the new ads available at your practice.
  • Try PPC ads – If you’ve never tried Google AdWords, Facebook ads, or other pay-per-click (PPC) options, they’re a valuable tool to get out the word about current specials. You’ll be more competitive among other dentists in your area with lowered pricing, and those who see your ads will be more likely to click.
  • Focus your blogging on self improvement – Patients are already thinking about their resolutions for 2016 – why not capitalize on that with some thoughtful commentary on how cosmetic treatment will improve their lives? Use before and after’s from past patients to show potential leads what your staff is capable of, and build blog posts around the emotional benefits of aesthetic treatment.
  • Update your website to highlight specials – A front page banner or sidebar coupons will help show patients the special pricing right off the bat.

Looking for some web-savvy assistance? Our team of developers, designers, and SEO’s would love to have the chance to boost your web presence. Reach out today to make contact with our staff.

Dental Marketing Tips | Dental Marketing in 2016 | Web Marketing for Dentists
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