Doctor Web Solution - Content Marketing for Dentists & Doctors

Content Marketing

dental marketingYour website should speak clearly to its visitors. While the design plays an important role in engaging first-time browsers, it’s often the content marketing that convinces them to call your practice. Your beautiful layout, before and after photos, and office tour need to be supported by written content that details your practice and its priorities. Doctor Web Solution provides entirely unique content for every website we create. Your content will be tailored precisely to fit your preferences and your practice.

The Value of Unique Content

The next time you’re visiting a dental website with content you like, copy a paragraph and enter it into any search engine. How many results come up? If it’s more than one, it’s not unique. Countless practices and content providers copy and paste bites and pieces of content from across the web. This may seem harmless, but it essentially tells search engines that the site isn’t legitimate. Google penalizes copied content, and your site will see lowered rankings as a result.

Why Content Marketing Matters (And What Your Content Says About Your Office)

Although search engines are key, your content is primarily for your patients, acting as an introduction to your office. How can that content serve your practice when it was written for another? Content provided by Doctor Web Solution is fresh, clearly written, engaging, and informative. Your patients will find what they’re looking for, whether it’s patient education, details of dental treatments, or the key tenets of your practice. Before writing your content, we’ll gain an understanding of what sets your practice apart, resulting in a website that reflects you (and you alone).

Your content will include:

  • Dentist, staff, and practice bio
  • Mission statement
  • Detailed service pages
  • Blog posts
  • Social media posts
  • Any promotional materials you require

Content is king! Let us give your practice the exclusive, excellent content it deserves. Contact us to get started.