No matter how perfect your dental practice’s website is, it has to be seen in order for you to garner new patients. So, how do you get your site seen? It’s a simple- (and even silly-) sounding question, but one that actually requires serious SEO know-how to answer. While there are things we put in place on our websites that appeal to prospective patients, getting your site to rank high in listings (and get clicks) depends on how you appeal to the search engines. As these search engines are essentially robots with constantly-changing preferences, they can be fickle creatures. That’s where search engine optimization should step in and takes control.
“Rankings” are the places a website holds in different search engine listings for different keywords. Sound convoluted? To put it plainly, we’ll use an example. When you search for “local dentist,” there will be a certain practice that comes up in the number one position. This is the position you strive to claim for your practice.
But what about every other dentist in your area working toward that #1 spot? Rankings can be a bit of a battle, and staying current is key. Keeping up with the ever-evolving search algorithms (which aren’t always well-documented, and can take some time to puzzle out) is a must. Act in ways the search engines prefer in order to see your dental website rise to the top of the heap.
It’s also important to discover which keywords are ranking well for your website. That way, you can emphasize the right services to appeal to your target audience. Understanding and working closely with Google Analytics and Google Adwords are great places to start this keyword research.
Looking for a helping hand? Doctor Web Solution is prepared to come to your aid. Get in touch with us online!
Modern marketing has to be much more creative than its predecessors. While audiences were once captive, forced to watch ads on television between their programs, there are now unlimited, ad-free viewing options. Internet browsers have ad-blocking extensions, and users are always able to click away from anything they’re bored with or don’t feel like watching. Today’s advertising has be be interesting in order for the viewer to pay attention to it (much less be persuaded by it). This has given rise to something called content marketing. This form of marketing appeals to potential clients with valuable, unique pieces of text, images, videos, or other forms of media. And content marketing is possible for your dental practice or medical practice.
Content marketing expresses your expertise to current and potential patients. It provides them with educational, fascinating information that they can use in their daily lives to improve their health. Excellent content shows them that you care about connecting with them. And it’s often something they share, whether by word of mouth or on social media. Content marketing can consist of nearly anything, as long as the information being conveyed is unique to your practice and relevant to your target audience.
Content marketing takes time. Our dental marketing experts are ready to commit to your practice and help you create a superb web presence. Simply get in touch to get started with your new marketing plan.
Social media was conceived as a way for users to connect with one another. While most social media platforms had the initial purpose of entertainment value, businesses have hopped on board. Platforms like Facebook are now an incredibly useful tool for small and large businesses alike. Using Facebook for your dental practice can help you get draw in new patients, communicate with current ones, and educate the world at large. Don’t be intimidated by this social network – a few tips will get you started on your own social media marketing.
“Fun marketing” doesn’t need to be an oxymoron. There are ways to get your message across without being dull. Social media is one of the simplest ways to make your marketing more interesting. Simply establishing an active presence on Facebook will get your practice name in current and potential patients’ newsfeeds (and on their minds). Try using Facebook in the following ways:
Getting started with social media marketing is as simple as contacting Dr. Web Solution to begin developing your web marketing. Contact us today!
Don’t let the phrase “marketing plan” intimidate you. You’re interested in providing excellent service to your patients, not setting up a complex plan of attack. But if you want to continue bringing in new patients (which goes without saying), your practice will need to engage in web marketing efforts. Even a basic marketing plan will help you determine what your web presence should be like, and how it will draw in prospective patients. The crux of online marketing is establishing your personality with only your website as a means of conveying it. Strike a balance between professionalism and personal appeal, and new patients will be walking through your front doors.
Defining your practice is a little trickier than it sounds. You provide dental care and help your patients build strong oral health. But so does every other dentist – and if every dental website discussed this mission, patients would grow bored and quickly navigate away.
You need to decide what it is that sets your practice apart, and then make sure your website communicates that in an appealing, strong manner. If your purpose is primarily to provide aesthetic dentistry, you’ll want to emphasize images, especially Before and After shots. If your practice is pediatric, work on some kid-friendly pages and approaches. If you provide endodontic treatment, work on laying out the reasons your practice rises above others in terms of patient comfort and sedation. No matter your practice, there’s something unique and special about it (not to get too motivational speaker on you – it’s true). Find that and you have your marketing approach.
You’ll also benefit from determining exactly who it is that you want to serve, and how to appeal to them. Different forms of social media, frequent blogging, PPC campaigns, and other marketing measures implore varying types of patients to visit. Understanding how to appeal to those you want to appeal to will make all the difference.
Our dental marketing company would love to help you build your web marketing plan. Get in touch for a complimentary website evaluation, and the beginning of your marketing discussion.
What’s cool and up-to-date on the Internet is (literally) constantly changing. The thing that everyone was talking about on Monday is often totally obsolete by Tuesday. This can make web marketing an ongoing challenge. Understanding how to make a website look contemporary requires an eye for design and an encyclopedic knowledge of what’s happening on the web – as well as an ability to predict what’s going to be happening on the web tomorrow. This may sound like an impossible task, but that’s where Doctor Web Solution can help. We’re ready to evaluate your practice’s web presence and determine the steps you need to take to bring it to a more current place, through website redesign.
Is your website behind the times? There are a few ways to evaluate whether it may be the right time for an update. Simply ask yourself a few of the following questions.
Redesigning your website doesn’t need to be a trial. Get in touch with Doctor Web Solution’s team to find a crew of professional designers, writers, and marketers suited to the task.
After finishing the process of developing and launching a new website for your dental practice, you’re probably looking forward to a break from online endeavors. But even if your dental website is in place, you’re still not done with your web marketing efforts. The Internet is fluid – it’s always changing, and your website needs to keep up. Search engine optimization is the practice of keeping pace with the rest of the web. By engineering your website to appear to search engines, you help it to draw in new patients. Read on to learn the basics of dental SEO, and what you can do to make your site a success.
Even if your practice’s new website is stunning, it’s not going to draw in new patients without SEO. Imagine a desert island. It’s beautiful, and filled with natural resources; but there’s no way to access it, and no one knows about it. It remains untouched. If that desert island becomes a stop on a cruise line, or if we build an airport on it, it’s going to become a destination.
SEO is the route of transportation between your website and users of the Internet. While that concept is simple, it can be difficult to execute. Search engines are constantly evolving and placing different demands on sites. While receiving that top ranking can be an elusive task, there are a few basic steps you can take to help your website rise in local searches.
We know SEO can seem daunting, and we’re here to help. Get a free website consultation and discuss what SEO could do for your site by contacting us.
The prospect of redesigning your dental website can seem intimidating. The biggest question on most dentists’ and office managers’ minds is: where to begin? As a dental marketing company, our recommendation is to begin with a professional web designer. This blog post will walk you through the steps involved in collaborating with a designer to create a new website that encompasses all you want to get out of your web presence. Prepare for the process by understanding what will be asked of you, what you should have decided on, and the resources you’ll need to provide.
Working with a website platform can be tricky, which is why we recommend employing a professional designer. Of course, since the website will be your own and represent your dental practice, the designer will need your help to get an idea of what you want your online identity to be. This will involve the following steps:
Should you decide to work with Doctor Web Solution, we’ll provide every step of the design process, and then place SEO on your site to make sure it shows the new patient results you’re hoping for. Get in touch to get started.
Your marketing efforts don’t all have to be humdrum. Social media marketing has become a huge part of building a strong web presence. Not only does social media aid your dental practice’s SEO efforts, it shows your existing and prospective patients that you are human and approachable. Social media can be used to advertise, educate, and entertain. Regularly use your social media presences to do all three and you’ll begin to see new patients on your schedule.
One of the most intimidating things about social media can be the need to regularly provide new content. By creating something as standard as blog posts, you’ll have a weekly post that’s entirely yours, and specific to your practice. What do you post the rest of the time? Anything on the web that pertains to you, your services, or your patients’ interests is fair game – and that encompasses an unbelievable amount of web content. Split your time between writing your own content and finding applicable articles, pages, and photos on the web for consistent social media material that doesn’t wear you out.
We mentioned earlier that there are specific tactics you should embrace in your social media efforts. Allow us to expand on exactly how social media fosters those tasks.
Doctor Web Solution would love to guide you through the world of social media. Get in touch to learn more about the first steps.
Long ago, marketing once meant little more than word of mouth. For medical practices and healthcare providers in particular, there’s always been a slight remove between the practice and its marketing efforts. Shouldn’t you be able to get new patients by simply providing excellent dentistry? In this day and age, that’s simply not enough. Patients seeking a new dentist will still ask their friends and family for recommendations, but they’ll likely make the final decision based on their own web research. When patients search for a local dentist online, it’s vital that your practice attract their attention. In order to get your practice to where it needs to be (high in the search engine rankings!), you’ll need to engage in some practice promotion.
Tooting your own horn is no longer something to be looked down on – it’s just necessary! The internet makes a lot of promises to its users – in fact, any user can say absolutely anything without reproach. In order to stand out from the mass of hyperbole, you need to show potential patients just how amazing your practice is. Fill your website with
In addition to appealing to humans online, you’ll need to appeal to the search engines. These are the tools that connect potential patients to you. If you’re not speaking their language, your website just won’t be visible. Appeal to search engines by
All sound like a little too much self-promotion? Let us do the work for you. We’re thrilled to have the opportunity to get behind the helm of your practice’s web marketing. Contact us to learn more about the first steps.
It’s a big question: are patients able to find your practice? We’re not talking about whether your office location is in an easily found place (although that’s always a plus!); we’re asking whether your online presence is as strong as it could be. Finding dentists online is how contemporary patients make decisions about their care providers. And if your practice doesn’t show up in the search engine rankings, it will be tough to win over new patients. No matter how perfect your website is, potential patients will need to get to it first. Doctor Web Solution has a way to make this happen.
Search engine optimization is the practice of engineering your website so that it rises in the search engine rankings (appearing at the top of a list of results, where it’s more likely to be clicked on, rather than lower down the page). SEO takes time, effort, and know-how, but it is possible for every dental practice. Engage in SEO practices by taking any of the following steps:
If SEO seems out of your wheelhouse, spend your time running your practice and let us focus on your online presence. We’ll build you a new, unique website from the ground up, ensure it is SEO-friendly, and create regular content for your blog and social media presences.