One of the trickiest aspects of web marketing is staying current. The Internet is constantly changing, and we have to doggy paddle to stay above its waters. How can you keep your dental website up-to-date in every possible way? While adding to your site’s service pages, Before and After gallery, and news section will show patients that you’re paying attention, there’s an even simpler way to maintain your site: by writing a regular blog. Better yet, blogging appeals not only to patients but also to search engines. A practice that pleases both people and robots? We think it must be a winner.
Your CMS (content management service, like WordPress) should make it simple for you to blog. Most have a blogging system in place on your site as soon as it’s created. From there, it’s easy to log on and get blogging.
…Or is it? Stumped as to what you should be blogging about? Read on for some ideas.
We’re happy to provide your practice with weekly posts. Learn more by contacting Dr. Web Solution online!
With the new year comes a heady mix of resolutions – some more realistic than others. If you’re already struggling to follow through on your latest goals, consider making some that tackle a different realm: your web marketing efforts. Realistic marketing resolutions aren’t too difficult to make, but it can be tough to decide which direction to go with your marketing. Below, we’ve gathered 5 very different resolutions that focus on different areas of web marketing.
Some of these don’t require any more action from you than a careful consideration of your current web presence. Once you start thinking about what your website or web marketing is lacking, you’ll gain insight and be prepared to make changes.
Seeking more personalized marketing advice? Contact Dr. Web Solution for a complimentary website evaluation. We’ll help you decide on the right place to start.
The world of online marketing is a fluid one, but there are some truths that hold over year to year. In 2013, we saw search engines continue to get pickier and pickier; a social media marketing boom; and countless new tools and innovations to make web marketing simpler and more effective. Below, we’ve rounded up a few of our top posts of the past year to provide a quick rundown of contemporary marketing for dentists. Read on to pick up a few tips!
Your website is no good without words. While design is incredibly important and serves to pull prospective patients in, the text needs to be keep them there. This post elaborates on methods you should use to build your content, and exactly what it should say about your practice.
Social media marketing is a friendly, fun way to connect with existing patients and draw in new ones. But it can be a little tough to decipher at first. Check out this post to learn about different social platforms and ways to get started.
A bit more specific than the “Social Media Primer” post, this one tackles a site that is fast becoming one of the most effective marketing tools. Pinterest is built to be user-friendly, but it’s always good to have basic instructions to help you ensure you’re going about pinning the right way.
No matter how gorgeous your website is, it’s not going to garner results unless it’s visible. This post tackles the question of whether new patients are seeing your site, and how to make sure they do.
SEO may seem complicated, and sometimes it truly is. With the ever-changing landscape of search engine preferences, making sure that your practice’s website is robot-friendly can be a little bit of a headache. This post tackles the basics of dental SEO.
Interested in some dental marketing aid? Get in touch with Dr. Web Solution for a free website evaluation.
A website is a powerful tool – and, in our era, an indispensable one. But while it’s simple for anyone to get a website and begin engaging in self-promotion, it’s tricky to decide exactly what that website should contain. The possibilities are limitless. There’s an open-ended quality to your website that can actually become stifling in its potential. How do you decide what to include and what to avoid? Dr. Web Solution is here to help with a list of factors that you simply must include in your practice’s website. Some may seem obvious, but are surprisingly easy to overlook.
Looking for a helping hand? Our dental marketing company is up to the task. Get in touch online or at (630) 209-8195.
No matter how perfect your dental practice’s website is, it has to be seen in order for you to garner new patients. So, how do you get your site seen? It’s a simple- (and even silly-) sounding question, but one that actually requires serious SEO know-how to answer. While there are things we put in place on our websites that appeal to prospective patients, getting your site to rank high in listings (and get clicks) depends on how you appeal to the search engines. As these search engines are essentially robots with constantly-changing preferences, they can be fickle creatures. That’s where search engine optimization should step in and takes control.
“Rankings” are the places a website holds in different search engine listings for different keywords. Sound convoluted? To put it plainly, we’ll use an example. When you search for “local dentist,” there will be a certain practice that comes up in the number one position. This is the position you strive to claim for your practice.
But what about every other dentist in your area working toward that #1 spot? Rankings can be a bit of a battle, and staying current is key. Keeping up with the ever-evolving search algorithms (which aren’t always well-documented, and can take some time to puzzle out) is a must. Act in ways the search engines prefer in order to see your dental website rise to the top of the heap.
It’s also important to discover which keywords are ranking well for your website. That way, you can emphasize the right services to appeal to your target audience. Understanding and working closely with Google Analytics and Google Adwords are great places to start this keyword research.
Looking for a helping hand? Doctor Web Solution is prepared to come to your aid. Get in touch with us online!
Modern marketing has to be much more creative than its predecessors. While audiences were once captive, forced to watch ads on television between their programs, there are now unlimited, ad-free viewing options. Internet browsers have ad-blocking extensions, and users are always able to click away from anything they’re bored with or don’t feel like watching. Today’s advertising has be be interesting in order for the viewer to pay attention to it (much less be persuaded by it). This has given rise to something called content marketing. This form of marketing appeals to potential clients with valuable, unique pieces of text, images, videos, or other forms of media. And content marketing is possible for your dental practice or medical practice.
Content marketing expresses your expertise to current and potential patients. It provides them with educational, fascinating information that they can use in their daily lives to improve their health. Excellent content shows them that you care about connecting with them. And it’s often something they share, whether by word of mouth or on social media. Content marketing can consist of nearly anything, as long as the information being conveyed is unique to your practice and relevant to your target audience.
Content marketing takes time. Our dental marketing experts are ready to commit to your practice and help you create a superb web presence. Simply get in touch to get started with your new marketing plan.
Social media was conceived as a way for users to connect with one another. While most social media platforms had the initial purpose of entertainment value, businesses have hopped on board. Platforms like Facebook are now an incredibly useful tool for small and large businesses alike. Using Facebook for your dental practice can help you get draw in new patients, communicate with current ones, and educate the world at large. Don’t be intimidated by this social network – a few tips will get you started on your own social media marketing.
“Fun marketing” doesn’t need to be an oxymoron. There are ways to get your message across without being dull. Social media is one of the simplest ways to make your marketing more interesting. Simply establishing an active presence on Facebook will get your practice name in current and potential patients’ newsfeeds (and on their minds). Try using Facebook in the following ways:
Getting started with social media marketing is as simple as contacting Dr. Web Solution to begin developing your web marketing. Contact us today!
Don’t let the phrase “marketing plan” intimidate you. You’re interested in providing excellent service to your patients, not setting up a complex plan of attack. But if you want to continue bringing in new patients (which goes without saying), your practice will need to engage in web marketing efforts. Even a basic marketing plan will help you determine what your web presence should be like, and how it will draw in prospective patients. The crux of online marketing is establishing your personality with only your website as a means of conveying it. Strike a balance between professionalism and personal appeal, and new patients will be walking through your front doors.
Defining your practice is a little trickier than it sounds. You provide dental care and help your patients build strong oral health. But so does every other dentist – and if every dental website discussed this mission, patients would grow bored and quickly navigate away.
You need to decide what it is that sets your practice apart, and then make sure your website communicates that in an appealing, strong manner. If your purpose is primarily to provide aesthetic dentistry, you’ll want to emphasize images, especially Before and After shots. If your practice is pediatric, work on some kid-friendly pages and approaches. If you provide endodontic treatment, work on laying out the reasons your practice rises above others in terms of patient comfort and sedation. No matter your practice, there’s something unique and special about it (not to get too motivational speaker on you – it’s true). Find that and you have your marketing approach.
You’ll also benefit from determining exactly who it is that you want to serve, and how to appeal to them. Different forms of social media, frequent blogging, PPC campaigns, and other marketing measures implore varying types of patients to visit. Understanding how to appeal to those you want to appeal to will make all the difference.
Our dental marketing company would love to help you build your web marketing plan. Get in touch for a complimentary website evaluation, and the beginning of your marketing discussion.
What’s cool and up-to-date on the Internet is (literally) constantly changing. The thing that everyone was talking about on Monday is often totally obsolete by Tuesday. This can make web marketing an ongoing challenge. Understanding how to make a website look contemporary requires an eye for design and an encyclopedic knowledge of what’s happening on the web – as well as an ability to predict what’s going to be happening on the web tomorrow. This may sound like an impossible task, but that’s where Doctor Web Solution can help. We’re ready to evaluate your practice’s web presence and determine the steps you need to take to bring it to a more current place, through website redesign.
Is your website behind the times? There are a few ways to evaluate whether it may be the right time for an update. Simply ask yourself a few of the following questions.
Redesigning your website doesn’t need to be a trial. Get in touch with Doctor Web Solution’s team to find a crew of professional designers, writers, and marketers suited to the task.
After finishing the process of developing and launching a new website for your dental practice, you’re probably looking forward to a break from online endeavors. But even if your dental website is in place, you’re still not done with your web marketing efforts. The Internet is fluid – it’s always changing, and your website needs to keep up. Search engine optimization is the practice of keeping pace with the rest of the web. By engineering your website to appear to search engines, you help it to draw in new patients. Read on to learn the basics of dental SEO, and what you can do to make your site a success.
Even if your practice’s new website is stunning, it’s not going to draw in new patients without SEO. Imagine a desert island. It’s beautiful, and filled with natural resources; but there’s no way to access it, and no one knows about it. It remains untouched. If that desert island becomes a stop on a cruise line, or if we build an airport on it, it’s going to become a destination.
SEO is the route of transportation between your website and users of the Internet. While that concept is simple, it can be difficult to execute. Search engines are constantly evolving and placing different demands on sites. While receiving that top ranking can be an elusive task, there are a few basic steps you can take to help your website rise in local searches.
We know SEO can seem daunting, and we’re here to help. Get a free website consultation and discuss what SEO could do for your site by contacting us.