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seo in 2015

Struggling to keep up with the changing SEO landscape? Find the tactics that work in the long-term, and you can cut out the constant scrambling

Is SEO dead? Obviously, we don’t think so – we’re still sticking around, playing our hand with the search engines. And we’re still seeing results – because we’ve grown learned how to look ahead. If you embrace the right tactics, you won’t have to constantly struggle to change your overall plan. While minor adjustments are absolutely necessary, it’s that total overhaul that you want to avoid. That means saving time, money, and energy.

If you have questions about how Doctor Web Solution would approach your website’s SEO, just get in touch – and read on for a few of our tips.

Finding SEO that Sticks

  • Identify patterns in Google’s algorithm updates – and use them to your advantage. Google is the king of the search engines, and it’s the one you want to tailor the majority of your SEO efforts to please. If you’ve been paying attention to Google’s ranking algorithm updates, you’ve probably noticed that they’re working as hard as possible to cut out the spammy tactics. By creating quality content and receiving real traffic from happy patients, you’ll rise to the top.
  • Don’t be sneaky – Black hat SEO has been scrubbed from the Internet by those aforementioned updates. And the sites that still use bad optimization methods are penalized. There’s no quick and dirty way to improve your rankings – just long-term, persistent work.
  • Embrace quality over quantity – Excellent content speaks volumes, and it draws the search engines’ attentions.
  • Turn to your patients for relevance – The more reviews you receive, the better-regarded your website is, and the more likely it is to show up on Google’s first page.
  • Stay current and love updates – The Internet changes faster than any of us can imagine – sometimes, it’s tough to even understand new trends. By continuing to show your website attention and update your methods, you have a chance to stay even more relevant.
dental marketing

There are 26 letters in the alphabet – which are really working for your practice?

Feeling a little exhausted? We understand – when you’re handling your website’s upkeep, it’s a nonstop fight for relevance. While larger practices and companies have more extensive teams that can handle to-the-minute publishing, those of us on a smaller scale found ourselves struggling to get out regular blog posts.

There’s some good news ahead: new content doesn’t necessarily have to be unprecedented. In fact, there’s already awesome content lurking on your website – and it’s ready to be repurposed. This not only saves you time and energy, but actually boosts your search engine rankings.

Whether you’ve already got a content well to draw from, or are interested in moving your content production in a more valuable direction, we’ve got some tips for making your text really count.

Need some help with the writing process? Get in touch with Doctor Web Solution for some dental marketing expertise, and copywriting resources.

The Secret to Simple Content Marketing

If you’ve done some research into the modern marketing world, you’ve no doubt come across the term “content marketing.” Your target audience values excellent content over empty ads and flashy promises. By creating articles and images that educate, entertain, and inform your (current and prospective) patients, you show them that you care about their business.

Content marketing is especially important for healthcare professionals. You never want to appear desperate for new patients, because those individuals will wonder whether the care you offer is flawed in some way. It’s a catch-22 – how do you gain the new patients that you want without showing that your practice needs more business?

That’s where content marketing comes in. Create how-to’s, guides, before and after collections, and other engaging pieces to show that you care about adding to your site viewer’s lives and health – whether or not they follow through and schedule.

Digging For Content Treasure in Your Website

So, you get it – content’s important. Now, how do you find the time to keep creating? Fortunately, the content that’s already working for you has quite a lifespan. With a little tweaking and retouching, you can actually republish old posts and have them garner further attention. This practice not only saves you from having to sit down and churn out new blog posts, but has some added benefits:

  • Older content is already ranking – When you publish a new page or post, it doesn’t show up in Google’s results immediately. It takes time for search engines to index the page, and further time for the posts to rise up the ranks. Why not take advantage of the valuable age of your old posts, and simply refurbish them?
  • It’s a chance to update and improve past posts – Time changes things. Some of your posts may no longer be relevant, whether it’s due to a service or technology that’s grown outdated or a conscious shift your practice has made. Take this opportunity to make that content speak to your practice’s current landscape.

Recycling Old Content That’s Already Working For You

“Content” is a purposefully vague term, because it can mean so many different things. Any unique media that you create will ultimately serve your practice. Taking photos of your office, creating before and after image pairs, writing guides to oral health, and sharing treatment options are all valid routes to content creation.

Wondering which pages of your website are performing the best? Google Analytics has the answers. If you’d like to learn more about engaging with this process, get in touch with Dr. Web Solution. We’re here to bridge the gap between you and your website.

Dental Marketing | Dental Marketing Content | Dental Articles

SEO for dentistsGoogle just released yet another update to its algorithm – and it immediately impacted thousands upon thousands of businesses. How can you be sure that your SEO is evergreen? The key lies within the bigger picture.

SEO can seem overly concerned with the micro level – editing the title and heading tags of pages until they seem perfect, tweaking URLs to bring in the most clicks, building citations in the best directories, and choosing the most valuable links with the right anchor text. While these things have been important in the past, the SEO landscape is changing. Today, we need to focus on the thing that has remained a priority throughout Google’s algorithm juggling: content.

Awesome, relevant content not only benefits you in the moment, but acts as an ongoing boon for your practice’s website. And with Google’s new focus on the searcher’s location, it’s become one of the most prominent factors in determining the order of search results. There’s absolutely nothing we can do to change the weight Google places on location – so we need to make sure our sites speak to those places, and look good while doing so.

SEO continues to be complicated. But putting in a little extra site work today will reap rewards in the months to come.

Algorithm-Proof SEO Tactics

Just to clarify: Google isn’t the only search engine out there. Many of your patients may use Yahoo or Bing instead, and these engines have different qualifiers for which sites show up at the top of the rankings. But we’re focusing on Google because it’s the number one method by which current and prospective patients try to find a healthcare professional.

In order to appeal to the Google gods, you can always count on the following:

  • Frequent publishing – Showing that your website remains active is one simple way to stay relevant in Google’s (and other search engine’s) eyes. Google values domain age, but it also respects new content being added to established sites. By creating new site pages and posts, you show that you’re keeping your website up with the times, and continuing to work toward improving user experience.
  • Patient-specific content – In order to find the patients you’re looking for, you’ll need to consider their demographics. Who might want dental implants? Who could be interested in porcelain veneers? Decide on the services you want to promote, and the locations you think may want them. Then create content that incorporates both those factors. One of the simplest ways to achieve this is with:
  • Local landing pages – A local landing page snares patients in specific cities looking for specific services. The page is structured to appeal to a certain area, and mentions local factors to draw in the right patients. These pages double as fresh content, and can be quite valuable in your marketing efforts.

Is Your Website Prepared for Google’s Wrath?

Despite Google’s best efforts, bad SEO is still lingering on the Web. Make sure that your site isn’t contributing to the problem. Even if you haven’t seen a drop in rankings, it’s coming – and spammy practices could lead to your site being de-indexed, at which point it won’t show up at all. Keyword stuffing, use of machine-generated content or duplicate content, hidden keywords, and building links on site copies will all bring down the hard fist of Google justice.

Since they’re so tricky, why still use keywords at all? Google doesn’t recognize them, but other search engines do. They’re a vestige of old SEO that hasn’t quite faded from the existing face of optimization.

Feeling anxious about your dental website’s on-page SEO? We’re here to help. Get in touch for some advice.

dental marketingModern advertising has taken a gentler turn. On the one hand, ads are everywhere – from concrete expanses like buildings like buses to the omnipresent sidebars of your Facebook. But these ads are increasingly sophisticated and subtle.

Once upon a time, an ad came right out and said what it was trying to accomplish. “Buy our delicious potato chips.” Today, a sidebar ad for the same product might show a picture of a potato chip accompanied by a purposefully vague, intriguing tagline (that inspires the viewer to click it).

As we move in this direction, it becomes more important than ever to ensure that your business’ marketing is never obnoxious. Thus, getting the physical word out about your business (we’re talking mouth-to-ear, doctor to patient to patient) is a bit complicated. You want patients to be talking about your practice online and in person, but you don’t want to seem like you’re forcing them to do so.

This post details a few ways to manage your online authority – and bring in new patients through a bit of carefully-targeted work.

Patient Authority and Dental Reviews

Medical professionals bear a special kind of burden. When someone’s health is at state, they’re incredibly picky about the kind of treatment they’re looking for. And they’re especially grateful when they receive some personal advice as to which doctor could be right for them.

Patients always value their friends’ and family’s opinions, and trust their recommendations more than the ones they can find online. They know that these people are for real, and they know the standards that their healthcare needs to measure up to. For this reason, we recommend that you embrace one tried-and-true method of inspiring patient-to-patient communication: social media.

When you’re active on Facebook, Twitter, Google+, Pinterest, and other social platforms, you’re tapping into your patients’ social circles. They’re already connected with their friends on these networks. When you get even one patient to share content that you post, review your practice on the social site, or even mention you, your name and services are exposed to everyone they know. And it’s that kind of publicity that makes patients really take notice.

The Secrets to Yelp

As we mentioned, recommendations from people your prospective patients actually know are the most valuable. But that doesn’t mean that review sites like Yelp are out of the picture.

Yelp, and other sites like Google Places (which is responsible for the top-of-the-page, abbreviated listings that come up when you Google your business name) are closely tied to your online reputation. Every time someone tries to find you through a search engine, these listings come up at the top of the results. And patients are almost definitely going to check them out before they call and schedule.

It’s important to remind your existing patients that Yelp exists, and that you’re on it. Once they receive great treatment, they’ll then be able to tell the rest of the world about it. At the same time, you never want to seem desperate for reviews. Try not to engage in outright solicitation. Begging for reviews not only makes you look desperate, it suggests that your online reputation is lacking.

Get ‘Em Talking, And You’ll See Results

Your current patients care about you, and they want to help you succeed. They feel loyal to you, and they’ll take pleasure in being a part of your practice’s growth. The best thing you can do is continue to provide them with superior treatment. They’ll do the talking (and typing) on their own. Just offer great treatment, and then provide online venues for your patients to follow up.

Have any other questions? Get in touch with Dr. Web for advice.

Dental Marketing | Dental Web Marketing | Social Media for Dentists
dental marketing

Get your patients buzzing!

Any phrase involving “buzz” should be approached with caution. This term has become a catchall for content that tends to be less valuable than it’s cracked up to be. But sometimes, a little buzz can be exactly what you want. If you get site visitors talking about you, and then have the goods to back all that talk up, you’ll find yourself sitting pretty with new patients on the schedule.

How do you strike the balance between buzzworthy and truly worthwhile? With some clever social media marketing and unique practice specials. If you’re stumped as to how you should proceed, Dr Web Solution can help. Read on for a few tips.

Setting Your Dental Practice Apart from the Pack

While being a healthcare professional wasn’t always synonymous with savvy web marketing, it is today. There are so many dentists on the Web – and they’re all fighting to end up on the first page of search engine results. Everyone (at least, almost everyone) creates a site with the aid of a professional designer. Depending on the age of the site’s design, it will fall into a certain category. And within the stratum of dentists that have a comparable level of web design, you have to do more than just create a nice homepage to make yourself memorable.

The Fun Side of Dental Marketing

It’s time to take a look at your practice and decide what makes it special. Every office is unique, but it’s harder to pinpoint exactly what those exclusive characteristics are (they can be quite subtle). Is it a certain brand that you offer? Your attention to gentle care? A soothing, spa-like office environment? An experienced, dedicated staff that works to build a patient community? No matter the practice, those special aspects are there – waiting to be emphasized.

Once you’ve identified what sets you apart, it’s time to market your practice in a new way. Your marketing doesn’t have to be dull or staid, even if you have a dental or medical practice. There’s a fun side to everything. Pairing specials and treatment packages that rely on your strengths with an entertaining, easily understood format will show patients what they stand to gain from your practice, rather than the one down the street. Communicate patients that you have the specific facilities and abilities that fit their needs.

Social Media is Your Best Friend

One of the easiest ways to accomplish this (admittedly difficult) task is with social media marketing. Because social media combines dissemination of information and a visual, pleasurable format, it’s an ideal tool for dental marketing. Make your services a little more thrilling by displaying and discussing them in a new way. With the aid of Facebook, Twitter, Google+, Pinterest, and more, you’re able to quickly and easily post

  • Specials – If you don’t regularly run practice specials, it’s time to start. People respond to limited-time and package offers.
  • Ads – Social media advertising is easier than ever, and can be targeted to specific demographics.
  • Before & Afters – Why not show off examples of your work? They’re guaranteed to wow patients.
  • Jokes/cartoons – People appreciate seeing some levity on social media – it’s actually what most are looking for during their Facebook or Twitter visits (a little break from the workday).
  • Educational facts – Use social media to educate your patients and they’ll remember you for your helpful tips.
  • Photos and tidbits about the office and its staff – Take advantage of the visual format to get current and prospective patients more familiar with your practice.

Still looking for ideas? Just get in touch to start a marketing conversation!

Dental Marketing | Dental Marketing Tips | Dental Marketing Company
dental web design

Pop! goes the web design

The last time you visited a new website, what was the first thing you noticed about it? We’re betting it wasn’t the snappy text or the contact information. We’re confident in predicting that it was actually the home page’s appearance. Even if you’re visiting a site for purely practical reasons, its design makes an impact on the viewer. This extends to sites belonging to healthcare professionals. While your website deals with dentistry, we want it to be more than just a means to an end.

The thing is, design is what convinces patients to follow through and reach that end (i.e. scheduling an appointment). So while a great layout may seem like a frivolity, it should be your first concern. If your practice’s home page isn’t attractive, it’s a huge ding against you. The bounce rate will be high, and you won’t engage new patients – you’ll just lose them. Fortunately, there are a few design guidelines to follow that will help you craft a user-friendly experience. Read on for some quick tips.

Stay Modern with Your Site Design

Ok, we know – easier said than done. At this point in the life of the Internet, what does “modern” even mean, anyways? We’re using the term to describe the contemporary M.O. of today’s Web. You need to keep up with the design of other sites, even if they deal with a more artistic commodity or service. After all, as an aesthetic dentist, you’re dealing in a similarly visual product, even if other people don’t see it that way initially.

Because a picture is worth a thousand words, we’d rather show you modern design than tell you about it. Check out our Design Gallery to see some examples of the kind of work in which we’re invested. A few of the factors that unite our designs include:

  • Streamlined layout
  • Emphasis on images
  • Appealing color schemes tailored to the user experience
  • Clear, easily accessed contact forms
  • Vertical design that draws in the eye
  • Visual, prominent representations of the practice and its staff

Keep Your Website Active

You’re probably thinking, “Great, another vague command! Thanks for all the help.” But “active” is actually easier to define than “modern.” In this case, we mean that you should keep the site current. Continually update it with fresh images, blog posts, and content. Showcase practice specials and treatment deals. This communicates that you care about keeping up with your patients and their ever-changing needs.

Let the Web Design Guide Patient Conversion

Nobody likes being told what to do, and this even extends to patients that are actively trying to find a new dentist. Bombarding them with contact forms and “CALL NOW”s won’t achieve the desired result. Instead, the design should guide patients toward the information they’re seeking, which will then convince them to take the plunge and become your patient.

It’s never too late to improve your website’s design. Whether you currently have a practice site, or are looking to build one from scratch, now is the time to take action. Consider how many potential calls you could be missing each day – simply because patients can’t find you online. There’s no way to know what you stand to gain until you put that site in place.

And it doesn’t have to be difficult. If you’re interested in learning more about your site’s design possibilities, reach out for a complimentary site evaluation. We’ll help you understand where you’re at, and how to move forward. In the meantime, check out some design tips to get thinking about the changes you’d like to make.

Dental Web Design | Dental Website Design | Dental Website Design Company

dental content marketingLike many occupants of the marketing world, we were struck by a recent leaked report about the state of the New York Times. As many loyal readers were clued in to with 2011’s introduction of an online paywall, the Times has struggled to remain relevant in a landscape of immediately-available, individual-specific web content. Sites like the Huffington Post and Buzzfeed excel in this arena – but they do so with far less well-crafted content, prioritizing .gif lists and celebrity gossip that is engineered to attract clicks. In order to engage readers, your content needs to strike a fine line between the Times’ more challenging offerings, and Buzzfeed/HuffPo’s blatant pandering to the denizens of the web.

This is true for all content creators, including your own healthcare practice. Taking a measured approach to content marketing is key. Don’t just educate – entertain. Your patients, both prospective and current, will take notice, and respond positively.

Hold on; what’s content marketing?

Content marketing is a brainchild borne of necessity, and shaped by Google’s ever-changing SEO preferences. The choices the search engine giant makes with regard to which content and pages “matter” on the web have changed the way Internet advertising functions. Long gone are the days of pop up ads, spammy pages, and meta keyword exploitation. What matters now are well-written, appealing, and valuable pieces of content. Google appreciates creators who make the web a better place, and it boosts their websites’ rankings in response.

In short, content marketing is drawing in new clients/patients/customers with the aid of compelling content. This can mean information about your practice, newsworthy blog posts, or case studies: whatever works for you. The important part is that the content gets made, gets out there, and gets seen. We can help with all three parts of that content equation.

Making Your Website’s Content Stand Out

What patients (and search engines) really value is content that speaks to your specific practice. Getting detailed and getting personal is just more interesting than writing about vague, industry-wide topics. For this reason, it’s vital that you play a role in your website’s content creation. If you’re writing pages or blog posts yourself, pack in plenty of details about what the office is up to, recent cases, and even information about staff members. If you have a content developer, share updates on office news, specials, and unique cases. The more applicable to your practice the content, the better patients will respond.

In addition to crafting excellent content, you need to show patients that content is something they’ll benefit from consuming. These days, that means sharing on social media. This is where the “entertain” portion of content marketing often comes in. Frame the content in a way that’s going to get patients clicking on the link, and learning more about your practice. Social media is an incredible outlet for all kinds of content sharing – it doesn’t even necessarily have to be written (Facebook users often prefer educational content that’s either heavy with or contained within images).

What Your Patients Want from a Dental Website

In order to create the ideal patient experience, you’ll need to take a step back and decide exactly what it is that your patients want. It’s possible to build content that accomplishes what you want (bringing in new patients) by giving site visitors what they want (an informative but entertaining time spent on your site). Ready to unlock your practice website’s full potential? Get in touch with Doctor Web Solution for a complimentary website evaluation. We’ll help you find the best place to get started.

Dental Marketing | Dental Marketing Tips | Dental Content Marketing

dental marketingIt can be difficult to focus on both the present and future. But if you don’t have goals in place, how can you know what to work toward? This is true in every area of life, but especially pertinent when applied to your actions on the Web. Since the Internet’s landscape is constantly evolving, you need to be aware of what’s going on today and what could come tomorrow. Your web marketing efforts need to address both of these realities.

How can you predict the future? By putting safe, smart practices in place that will pay off over time. With today’s post, we’ll address some ways to boost your website’s ROI – today and tomorrow.

Short-Term Marketing Practices for Immediate Results

Sometimes, you need to get the word out ASAP. This is especially true when you’re running a practice special or trying to promote a specific, limited-time offer. In this case, there are ways to appeal directly to patients, and to dictate the message you send. Some short-term marketing efforts include:

  • Google PPC ads – You probably know that Google is the king of the search engines. If you don’t: it’s overwhelmingly the most-used engine, and it determines whether your site will be placed high in rankings or left in the dust. With Google ads, you’re able to set up a PPC (Pay Per Click) campaign for specific keywords. These ads are listed at the top of and alongside search engine results, and you’re only responsible for payment correlated to the number of clicks your ad receives. That’s the kind of advertising that you can really control.
  • Facebook ads – Facebook offers ad services similar to Google’s, but with added targeting options. Since users readily give Facebook detailed information about their interests, preferences, and demographics, that information is at your disposal when advertising. You can choose the types of potential patients you want to show your ads – and put a cap on the cost to prevent big spending.
  • Social media posting – Want a great way to reach patients without opening your wallet? Turn to social media. Posting photos, blurbs, and links to great content on your Twitter, Facebook, or Google+ pages will grab attention and get patients thinking about your practice. It’s also a perfect way to advertise promotions.

Longer-Term Marketing for Gradual Payoff

While of-the-moment marketing is all well and good, you absolutely must focus on caring for your long-term web presence. This means working to get your website high in the search engine rankings. The higher it is in lists of results for different keywords, the better chance you have at snagging new patients. But improving your rankings takes some solid, long-running work. It takes time for search engines to notice what your site is up to – and to respond positively.

In order to see your site through to a bright future, consider engaging in:

  • SEO – Listing “SEO” is a little redundant, as search engine optimization is the larger definition for each of these practices. But it’s something that you need to maintain as a constant focus. In order to boost your SEO efforts, make sure to work on:
  • Content production – Creating fresh content for your site, whether it’s in the form of local pages, blog posts, news, or service pages, is key. This shows patients and search engines alike that you’re staying current.
  • Building links – The more links on high-quality websites lead to your own site, the better you’ll do in search engine rankings.

Get Help Marketing Your Dental Practice

Curious about where to start with your marketing? Doctor Web Solution can help. Get in touch today!

dental marketing

You know that blogging is crucial. Creating new content on a regular basis boosts your site in the rankings, shows patients that you’re invested in maintaining an online presence, and also offers great tips and advice to your audience. But it can be tough to motivate yourself to get tapping away at the keyboard. Feeling stymied? Whether you’re struggling with writer’s block, a lack of ideas, or an uncertainty as to exactly how to write a blog post, the web is rich with blogger-friendly resources. Below, we’ve listed a few of the top places we find blogging help.

Uncomfortable blogging on your own? Doctor Web Solution’s monthly SEO plans include blogging services. Just get in touch to learn more about pairing with us for content creation.

Resources For Dental Bloggers

In order to blog successfully, you need to be able to multitask. These resources speak to that: they run the gambit from keyword advice to dental news to writing tips. Check them out to see if any could be helpful for you and your dental practice’s marketing efforts.

  • Keyword Planner – Because Google is basically the boss of SEO, it has a number of resources that are incredibly helpful for small business owners. One that’s content-specific is the Adwords Keyword Planner, which shows average search volume for different terms. Why is this helpful for blogging? It’s the simplest way to check your topic ideas against what people are actually searching for in Google. This is a way to safeguard against search engine-unfriendly post titles and refine the keywords and long tail keyword phrases you’ll  be using in your blog content.
  • Topic Generator – HubSpot is an excellent resource for marketers and small businesses. While their blog is filled with ideas, their Topic Generator provides help when you’re totally at a loss for words. If you’re struggling to combine keywords in an appealing way (there are only so many ways to talk about porcelain veneers, after all), try typing in some subjects and tweaking the results. The Topic Generator won’t provide perfect titles, but it will help you get brainstorming.
  • New Beauty – This beauty site is an ideal resource for cosmetic dentists and aesthetic clinics. New Beauty’s Smile blog discusses new trends and products in the cosmetic dental realm, as well as common aesthetic concerns and ways to repair them. Their visually appealing, concise blog posts can serve as inspiration for those trying to focus on cosmetic treatments.
  • Dental Tribune – While this collection of dental articles is fairy clinical and mostly for professionals, not patients, it offers up-to-date news that could inspire ideas for posts.
  • Medical News Today – This database collects research studies related to oral health and dental treatments. Let the specific details of this research motivate you to put together some newsworthy blog posts. Take breaking research and let it serve your practice’s marketing needs.
  • Colgate – Colgate has a huge collection of resources for both patients and professionals. The page we’ve linked is a list of their oral health-related articles, which come out on a weekly basis. Their ADA news page also consolidates releases from the American Dental Association, which can help keep you up to date on industry trends and ADA-certified products and practices.

Your blogging needs are always changing. But with this collection of resources, you’ll be able to find help with whatever you’re lacking at the time of writing. We understand the panic of a blank WordPress post and a blinking cursor – don’t give in to the frustration! Get proactive and get blogging – your practice will see the benefits.

Dental Blogging | Blogging for Dentists | Dental Blogs
dental website design

What will your website be like? The sky’s the limit.

The concept behind this post may seem pretty simple. Of course you want your website to reflect your individual practice, right? How else are patients going to see the office for what it is, and decide to give you their trust and business? While a custom site seems like a clear objective, it’s not what many practices actually end up with. The design process can become muddled, and taking the speedy route to a redesign compromises forward-thinking layout and quality content.

How can you make sure that your site stands out from the pack? Follow the steps below to see a final product that is uniquely your own. And if you’re looking for design help to get started, Doctor Web Solution is standing by.

Creating A Dental Website That Actually Speaks to Your Practice

The last time you looked at a dental practice’s website, did you feel like it was something special? It can be tough to design a dental site and make it look fresh. But your dental profession doesn’t need to limit your range. With singular design and specific content, your site will  end up a making a statement.

  1. Decide on your design preferences – Starting the design process with a clear plan will help create a cohesive final result. You should be aware of what you want before beginning. Spend time thinking about the color scheme, front page layout, and user interface that you’d like to set up. While a professional designer will be handling the nitty gritty of putting that design in place, you’ll benefit from providing him/her with specifics. No one knows your practice better than you do, and you should play a role in determining your website’s appearance.
  2. Show and tell – It’s imperative that you establish the right balance between site text and images. You want to show off your practice to patients with different tastes, and some will value photographs over written content (and vice versa). No matter the patient, the right distribution of images and text will appeal visually. And those images and text need to be your own, rather than copies from elsewhere on the Web; this appeals to both search engines and patients.
  3. Be specific – The more details you give about your practice, the better an understanding prospective patients will gain of why it’s the right place for them. Talk about yourself, your staff members, brands offered, and practice-specific treatments as well as the more general dental information. Patients will see that you spent time getting yourself across, and they’ll respond favorably.
  4. Keep your audience in mind – Personalization isn’t all about you – it’s important to keep your target site visitors in mind to provide them with an ideal experience. That being said, you can tailor different portions of your site to appeal to different prospective patients, and build a clear navigation system to support their connections. That way, patients will be able to find exactly what they were looking for, and be convinced to schedule.
  5. Find ways to illustrate your expertise – One thing that’s inherently specific to your practice is your dental work. This is typically represented online by smile galleries of before and after photos. Why not supplement those photos with broader looks at your happy patients? Including testimonials and patient stories will really show off what makes you and your practice exceptional.

An Effective Dental Website Will Help Your Practice Grow

In 2014 (and beyond), patients are finding their healthcare providers on the Internet. When they stumble across your web page, is it ready to draw them in? Or will they click away to find something more engaging? If you’re not confident in your site, contact us for a complimentary evaluation.

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