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ssl and site security for dentistsWith data protection and online privacy continuing to play a role in world news and U.S. politics, more and more small businesses are looking at site encryption. But when you’ve already been running a WordPress site without an SSL certificate, how do you switch over without missteps?

As with many WordPress updates, there are going to be some hiccups along the way. But that doesn’t mean you should skip SSL. Getting your site more secure is an important step for any business – and https:// may even become a ranking factor for search engines in the future (Google’s hinted at this for years and now marks non-https sites that collect sensitive information as “Unsafe” in Google Chrome). And human visitors appreciate https, too – browsers show an indication of site security in the left hand corner of the URL address bar, and getting a green lock is always preferable to a grey or red one.

Installing an SSL Certificate on Your WordPress Site

At Doctor Web Solution, we host all our clients’ sites on WP Engine. This server is WordPress-specific and already makes a big difference in improving site security by blocking unsafe plugins and automatically updating WordPress versions – we haven’t had a single hack since we made the migration to this server. And adding SSL certificates helps keep WP Engine websites as secure as possible – a top priority for any hosting provider.

With WP Engine, adding an SSL certificate is free and relatively simple. As of October 2016, SSL certificates are free to add through Let’s Encrypt and available to all WP Engine installs. You simply add a certificate to each of your installations and then configure the settings. If you have any issues with redirect loops or broken plugins, open up their chat support for help.

When updating our sites, the most common obstacle we ran into was issues with older slider plugins not being SSL-compatible. This was usually because they continued serving http:// versions of photos over https:// – rendering the images broken. If you’re looking for plugin alternatives, shoot a us a quick note and we can discuss more about updating your current theme.

WordPress Plugins for Easy SSL Migration

Now that you have your certificates set up, it’s time to make sure that your site is serving content properly. What does this mean? Now that you’re serving visitors pages over https://, you need to make sure that images, iframes and other elements within those pages are also being served over https://. This usually means updating the html – and you don’t have to go through and do this by hand. Plugins like SSL Insecure Content Fixer help you identify and fix insecure html so that you don’t get the dreaded broken lock on your browser address bar.

How to Update Your Analytics & Tracking

Now that you’re serving traffic over https://, your Search Console and Google Analytics tracking should follow suit (if you’re not tracking traffic and conversions via Google tools, just send us a quick email and we can help you get set up). Updating these settings will ensure you’re still correctly recording traffic and not missing out on https:// activity.

Complete these steps in Search Console:

  • Click Add a Property (from main Search Console dashboard) -> choose Website -> enter the https variant of URL. Example: https://mysite.com
  • Choose the appropriate verification method (whatever is simplest for you to complete – if you already have the http:// version verified, this also may not be necessary)
  • Check your Search Console messages and complete setup for the new variant.

Next, complete these steps in Google Analytics:

  • Update the preferred versions. Admin -> Property Settings (under the Property column) -> Set Default URL to https version.
  • Update the search console settings. Admin -> Property Settings -> Scroll down to “Adjust Search Console”. Click “edit” next to the associated URL. Select the appropriate site with https prefix.

And with that, you’re on your way to a more secure website & happier site visitors.

SSL for WordPress | WordPress SSL Installation | WP Engine SSL for WordPress

Business woman sending email marketingHow do you get patients back in your office for their next exam? More importantly, how do you show them available treatments that they might be interested in trying? Selling to your patients is a delicate business, and your staff has an in-office approach that informs and educates them. But backing that up with digital efforts is never a bad idea.

If your practice has never tried email marketing, now is the time to start. We’ve put together a beginner’s guide below – and if you’re looking for expert guidance, just get in touch to discuss your practice’s needs. There are many approaches to take when emailing your patient list – make sure yours is effective.

Ask Yourself: Why Am I Sending Email Campaigns?

Never email just for the sake of emailing. Make sure that there’s a clear message you’re sharing with your email list – and that each email has something unique to offer. The last thing you want is to be written off as a spammer or damage your reputation with your patients. It’s a great idea to do a little thinking and planning before you initiate your first campaign. Identify your goals, and plan out each email so that they build interest in the service you’re promoting.

Kissmetrics has a great article on planning your email marketing mindset – check it out for more detailed guidance.

Protecting Against Spam Complaints

When someone receives an email, they have to be given the option to unsubscribe. Their email server also gives them the option to report the message as spam. If you get too many spam complaints, your email marketing platform could forbid you from sending to that list any longer. This screws up your campaigns and can lead to larger problems with your email marketing.

There are a few ways to make sure you’re only emailing people who are interested in receiving messages from your business. One, you can use an opt-in form. This is a form on your website or in your office that asks for the user’s information. It should have a clear message about the types of emails they will receive, and how often. This helps establish appropriate expectations from the start.

If you use an existing client list that you import into your email platform, you can follow up your first email with an extra opt-in email. This will also help ensure that your messages end up in the primary inbox, as opposed to Gmail’s Promotions tab or the spam folder.

Writing Great Subject Lines

Countless emails languish away in inboxes without ever being opened. Many recipients will delete your email without opening it, or just leave the messages and not interact with them in any way. How do you combat this? With a killer subject line.

There are so many different directions you can go with your email subject. Overall, remember that you’re trying to convince recipients to open the email. You can take any of these approaches:

  • Appeal to their curiosity (“Our patients can’t believe what a difference this one treatment makes”)
  • Tantalize them with a special offer
  • Get personal by using merge fields to automatically add the recipient’s first name to the subject, and make it clear why the email is something they might be interested in
  • Inform them with a practice update or educational tidbit

…and so many more.

Great Starter Campaigns for Dental Practices

These campaigns increase in difficulty – if you’re looking for help implementing one, let us know.

  • Easy Event Announcement – Hoping to get signups for an open house or other practice event? Build a quick form and registration page on your website, then build an email around a prominent link to that page. This way, you can make the event known to your full email database and have your site handle the registrations, saving time for your staff. This is easy to implement because it’s just a single campaign sent to your entire list. You may also want to set up event reminders for those who have registered once the event draws nearer.
  • Automated Follow-Ups – Set up your website’s contact forms so that new leads receive quick responses with more information about how and why to schedule an appointment or consultation. This usually isn’t too difficult – you need to integrate your website forms and your email service. WordPress’ Gravity Forms has a built-in MailChimp integration to make this simple.
  • Effective Appointment Reminders – This email marketing tactic is a little trickier because you will need to integrate your scheduling system and your email platform. Depending on the services you’re using, a third-party service might be necessary. But once you get automated appointment reminders up and running, you’ll see a drop in no-shows and more time for your staff to spend on something other than daily emails.

Looking for guidance for your email campaigns? Get in touch today!

Email Marketing for Dentists | Dental Email Marketing | Email Marketing Tips for Dentists

graphic of targeted dental lead in group of prospectsFeel like your ads are adrift in a digital sea, no lifeboat in sight? Let’s make sure they’re getting found by the people you’re hoping to target in the first place. Google AdWords is changing all the time, and offering up more and more options for small businesses looking to build detailed audiences for their ads. Between location, language, income, general interests, and so much more, there’s a way to target the leads you want, not just hope your ad comes up in front of someone likely to click through.

Below, we’ve put together a quick guide for dentists hoping to up their pay-per-click game. Whether you’re advertising on Google, Facebook, the Display Network, or somewhere else, take another look at your ads and see where improvements might be possible. Feeling a little lost in the great PPC advertising ocean? We’re here to help – reach out today to learn more about what we could offer your ad efforts.

Setting Up Detailed Targeting For Your PPC Ads

Google AdWords and Facebook are the most popular advertising networks for healthcare professionals. We’ve broken down simple ways to adjust ad settings for each one – Google instructions are below, and check back in a couple weeks for Facebook guidance. The two interfaces work very differently – if you need help setting up your initial account, check out this AdWords guide and this Facebook guide.

AdWords Ad Targeting Settings

From within the All Campaigns view, click the Settings tab. In this view, you can see the broader settings for all of your ad campaigns. This is useful if you’re making larger changes that will affect all campaigns. You can check this view to see how all your campaigns are currently set in terms of

  • Daily budget
  • Language
  • Location targeting
  • Networks ads are currently running on (Google Search, Display Network, Youtube, etc).
  • Schedule
  • Bid strategy

If you’re trying to make changes in this view and getting confused, click through to the campaign you’d like to adjust. Some settings, like Budget, can be adjusted in this global view, but most need to be edited within the Settings tab for a particular campaign.

Once you’ve clicked through to a campaign, you can get really granular. This is where you’re able to set targeting by income and interests – explore these options when setting your location targeting. Click through each of the Locations, Ad Schedule, and Devices tabs at the top of the Settings window to access all your options. This is also where you’ll set a tracking template to add parameters to URLs and use a call tracking system or other advanced tracking options.

How to Use Negative Keywords

Negative keywords can seem a little complicated. How is it that you’re setting a group of terms that you don’t want your ads to come up for? Well, it all comes down to similar phrases that don’t actually apply to your services. For example, if you provide porcelain Lumineers, you don’t want to come up for searches for “Lumineers band,” where searchers are actually looking for the popular music group. This is also a great way to disqualify leads before they make it to your website, such as those looking for “free dental work.”

It’s easier to set negative keywords once you’ve been running ads for a month or two. You can check the keywords by clicking the Keywords tab in the main menu, and clicking Keywords again in the sub-menu (you’ll notice that Negative Keywords is right next to it – we’ll get to that in a second.

Here, you can browse the keyword phrases that have triggered your ads. By checking the number of clicks against conversions, and using some common sense, you can figure out which keywords aren’t a good match for your practice.

Once you have a list ready, click through to the Negative Keywords menu and add the keywords. You can do this at the ad group level or campaign level, depending on how specific your keywords and ad groups are.

Ready to implement these tips but not sure where to begin? Get in touch for expert PPC guidance!

Dental Search Advertising | PPC Management for Dentists | Dental PPC Ads

danger box illustrating mobile pop up penalty from Google

With 2016 reigning large as the year of indecipherable algorithm updates, it was almost refreshing to hear about its clearly delineated “intrusive interstitials” penalty. In August of 2016, Google announced that it would begin rolling this out in early 2017. The guidelines were fairly clear (at least at first glance) – mobile site designs with obnoxious pop-ups or overlays that interfered with the user experience would experience penalties.

Now that we’re past the update rollout, we’re left wondering: what happened, exactly? The uncertainty comes from the lack of penalties faced by even sites with problematic pop-ups. Webmasters are reporting little to no impact on rankings, no matter the state of their interstitials. So is it time to learn back and relax? Not quite.

As always with SEO, we want to be proactive. Learning more about what kind of design practices Google is trying to dissuade (and why they’re cracking down on pop-ups) is a perfect intermediary activity while we wait for the full effects to take hold. Read on for what this could mean for your dental website.

What Google Does – And Doesn’t – Want You to Serve Your Website Visitors

Pop-ups are useful for many different reasons – announcing flash sales or other ecommerce opportunities, presenting visitors with a newsletter or eBook signup, or providing livechat support. But the ways in which each website provides this content can vary wildly. There’s an unbelievable difference behind a respectful pop-up that can be easily closed, and one that blocks out all navigation and refuses to budge until you’ve promised it your firstborn child.

This is doubly true on mobile. The screen you’re working with is a small one – there’s just not enough real estate there to allow for both pop-ups and navigability. This is why Google is taking this newest step in their battle to make the internet a higher-quality, user-driven experience. As the ruler of all we do (lest we make a misstep and be banished to the long-distance rankings tier), Google is working harder and harder to make websites more friendly. If the user is irritated, Google isn’t going to look fondly on that domain.

The intrusive interstitials rule doesn’t outlaw pop-ups entirely – rather, it dictates their size and their annoyingness factor. Take a look at the graphic below to see Google’s official statement on the update:

In short, as long as the pop-ups don’t detract from navigation or cover the content which the user is hoping to access, they’re ok. We’ve seen live chat providers change chat boxes from mid-screen and floating to a small ribbon at the bottom of the mobile browser.

Why Do Dental Websites Benefit from Pop-Ups?

Wondering why any healthcare professionals like yourself would be using pop-ups? In truth, live chat feature are becoming more and more popular on medical websites. This is a great way to capture leads who aren’t quite ready to fill out a contact form, but are interested in learning more about your practice. Many chat providers are fairly inexpensive and will provide basic information to the user before forwarding their inquiry and information to your front desk.

More competitive practices like med spas and cosmetic dentists can also make good use of pop-ups to provide newsletter access. Lock visitors into your email campaigns, and you have a much higher chance of re-engagement (and future business) down the road.

Whether your site design currently makes use of interstitials or not, the pros and cons are plenty. Overall, pop-ups can be a useful tool for engaging site visitors at the beginning of the buyer’s journey – just make sure those pop-ups don’t annoy them along the way.

Looking for help with your site design? Worrying that your website interface isn’t pulling in leads the way it should? Reach out today for a complimentary website evaluation. We’d love to help you move forward & take your practice to the next level!

holiday gift card showing marketing options for dentistsDuring the holiday seasons, your opportunities for online marketing explode. But you need to plan ahead to take advantage of the opportunity. It’s not too late for a boost to December business – follow our tips below to get some new patients into the office before the new year. The best part? This won’t take a ton of effort on your office’s part – just make sure to set aside a little time this week and you’ll see the results come January 1!

Easy Holiday Dental Marketing

  • Try out holiday specials – Some of the most popular specials tend to revolve around whitening or new patient exams – and you can stay along these lines. Just make sure to tie in the season to your offerings. December has plenty of opportunities for gift purchasing (and receiving), and January 1 brings a new year and resolutions for self-improvement. Patients hoping to give their health a little more attention or to brighten or straighten their smiles will be very responsive to special pricing. You don’t have to promise enormous discounts, but make sure to promote your specials as if they’re the best ones available and patients will respond in kind. Use social media to connect with your current followers; tag any relevant brands and hashtag treatments to grow your reach.
  • Don’t forget to update your hours online – This might not seem super important, but prospective (and current) patients take note. The holidays bring special closures that aren’t consistent with your typical hours. If a patient is trying to reach you, they’ll appreciate seeing that you’re closed as soon as they pull up your listing on Google. Not sure how to change your hours? Google My Business is one of the easiest (and most important) places to make an adjustment – follow their instructions for setting special hours and you’ll be all set. Including some kind of note on the contact page of your website is also a good idea – ask your web developer for help.
  • Offer giftable treatment options or packages – Like we mentioned, December brings droves of frantic searchers looking for the perfect gift. Why shouldn’t that gift be of the dental variety? Packages for teeth whitening, Botox or dermal fillers, or other cosmetic treatments are incredibly appealing and offer a special opportunity for buyers to go above and beyond in their gift-giving. Bundle units of Botox or whitening + Botox for smile and skin-boosting opportunities.
  • Tweak your PPC wording to fit the season – One positive of PPC advertising is that it’s always out there doing its job, with or without your input. But this makes it all too easy to forget to update your ad text. Whether or not you’re offering holiday specials, frame services with the time of the year in mind. This will help your ad listings stand out, even among a sea of local options. It’s always better to be specific, no matter what you’re marketing.
  • Use the new year wisely – Now is the time to get patients in the office. The start of a new year is a unique time when we’re all taking a look back at what we accomplished in the prior 12 months. Send out appointment reminders to patients who haven’t made it in since early 2016, or didn’t make it in at all. Now’s the period when they’ll be especially motivated to make positive changes to their lives – and they may have resolutions to get their teeth cleaner and healthier moving forward.

Holiday Marketing Help for Dental Practices

Looking for a little assistance fine-tuning your practice as we head into 2017? We’d love to be a part of your marketing team – just get in touch for details on how we could power up your online presence.

Holiday Dental Marketing | Dental Marketing During the Holidays | Dental Marketing Tips

taking a photo with a smartphone to create content for dental marketingPromoting your practice can be as easy as pulling out your smartphone!

How’s your practice’s social media presence? Do you post on a regular schedule, or just when you remember to, or have you lost the password to your Facebook account? No matter your current approach, there’s probably room to improve your patient engagement. Social media might seem frivolous, but it’s become a driving force for small businesses. Many patients actually ask questions and even schedule appointments via Facebook – if they can find your office’s page. But how do you make sure you’re out in front of current and prospective patients?

Don’t get overwhelmed by the social media machine. The practices with the most engaged followings are the ones posting personalized photos and other content that relates to the individuals connected to the office – both staff and patients. While an educational, eye-catching infographic or a goofy comic can go a long way, patients want to feel a connection to your practice’s community. And that means thinking about online content during the workday.

This doesn’t have to be tedious or time-consuming. By putting some steps in place, getting valuable photos, blurbs, testimonials, and other social media (and website) gold will feel second nature.

 Capturing Your Office’s Personality in the Digital Realm

  • Make posting simple – First off, you need to make sure that it’s easy to connect with your social platforms. Make sure the staff member responsible for gathering content has the Facebook, Twitter, and Instagram apps on their phone. For Facebook, they can be added as a user to your business page, and then post while logged into their own personal account. For Twitter, it’s simple to add multiple users if they already have a private account, and switch between the two – Instagram is the same. This will all make it easy to upload photos and videos, since everything will be ready ahead of time – there’s no reason not to share!
  • Take before and after photos – Have a release form on hand that patients can quickly sign after completing cosmetic or restorative work. Snap a picture before they get started, and one after treatment is complete. Then, upload both photos in a single post or tweet so that visitors can see your beautiful work. These are also crucial for your website – after posting, forward them to your website manager and ask that they add to the Smile Gallery page.
  • Capture fun moments – Is it a staff member’s birthday? Is there a puppy stopping by the office? Satisfied patient sent flowers or a thank you note? Take a quick photo and share online. Your audience will appreciate seeing the human side of your business, and these types of posts receive far more engagement (likes, shares, and comments) than others.
  • List events – If there’s something special coming up, make sure everyone knows. It’s always good to be on a patient’s mind and appearing in their social feeds. Plus, this helps pull in RSVP’s for open houses or sign ups for specials.
  • Ask happy patients to be in brief videos – When a patient has loved their experience at your office, they’re usually thrilled to be a voice for your practice. Ask patients if they’re interested in being in a quick video testimonial. Have some questions ready ahead of time so that they have necessary guidance.

If you’re ever looking for help with your social media, we’re here to offer expert tips. Just get in touch!

Dental Marketing Guide | Dental Marketing Tips | Dental Content Marketing

html code on a computer monitor begin evaluated for SEO analysisDon’t get bogged down in code – here’s what the symbols within are saying about your SEO

How strong is your website? There are so many ways to go about answering that question, so the process can feel understandably weighty. What is “strength” when it comes to a website, anyway? And where do you get started with the evaluation process? The answers to your website’s strength might seem hidden away, but there are free tools and expert tips that you can try on your own before deciding on next steps.

We’ve compiled some of the most valuable below to help you along the way. These will determine how effectively your website appeals to both search engines and users, the two audiences that determine your online success. Once you’re paying attention to both fronts, your site is firing on all cylinders. But in order to get there, you’ll need to perform a thorough analysis first.

 Evaluate Your Practice Website With These Helpful Tools

  • Pull up your page source – The page source, accessible in most browers by right-clicking anywhere on a web page and clicking “View Page Source” from the menu that pops up, has a lot to say. Don’t get overwhelmed by the code that comes up – instead, use “Control+F” or “Command+F” to look for a few phrases. You should check on your h1, h2, meta title, and meta description. Each web page should have a single h1 and a single h2 – both are big signals to search engines on the content of the page. If you have multiple h1s or h2s, that message could become muddled. Your meta title and meta description tell search engines how to display listings that link to that page, and the title plays a particularly important role in classifying your site’s content. All of these entities should be well-written and contain phrases that properly identify your business.
  • Search for your own practice – Perform a Google search for your practice. What results come up? How is your site listed, in terms of both its title and description? It’s also wise to take a look at how your search listings are structured. The metadata on your practice’s website pages communicates with search engines and tells them how to portray the business, and the specific page. A properly optimized site will inform users and appeal to their interests with each section of the listing:

list detailing parts of a search engine listing

  • Check online directories – Google Maps, Yahoo Maps, and Bing Maps are the heavy hitters. And Google accounts for anywhere from 67%-90% of search traffic, so that should always be your top priority. Try pulling up your business on local listings directories like these, and you can see how it looks and what needs to be fixed. The location of your practice plays a big role in convincing new patients to convert, so these maps listings are crucial.
  • Take an objective look at your content – Most prospective patients are going to read your website (or at least 1 page of your website) before calling or clicking to contact you. If your site has copied text (if you’re not sure, you can check its originality with a free plagiarism tool), it’s not going to rank as well, and users aren’t going to get a feel for what makes your practice unique. Make sure your content reflects your practice’s mission statement! Photos and videos are also extremely important to have on each page – these improve page quality in search engines’ eyes and also provide visitors with strong visuals.
  • Perform a mobile-friendly test – Analyze your URL to see whether your website is responsive. This will not only win over users, but now leads to serious rankings consequences for those who do not comply.
  • Steal your competitors’ secrets – Their online secrets, that is! Tools like SEMrush will allow you to check on what other dentists in your area are doing on their websites, and where they’re building links. You can also check on their rankings vs. your own for key local phrases.
  • Check page speed – Another free tool for site managers, Google’s Pagespeed Insights will tell you what you might be doing wrong and whether your site is running too slowly. Site speed is imperative for a positive user experience and high rankings alike.
  • Check for broken links – We recommend setting up a Search Console account with Google to do so, but this is only possible if you have access to your website files. You can easily check for 404s, 403s, and other link issues under Crawl → Crawl Errors. If you don’t have access, use a free tool to crawl your site and find any problems that need fixing.
  • Consider your online reputation – Which review sites show up, and where they are in the  rankings? How positive are your online reviews? Making sure these profiles are strong is essential in building a presence that will have prospective patients feeling comfortable and trusting in your services.

Need help performing your analysis, or implementing any improvements? We’re here – just request a free website evaluation for a detailed rundown of where to get started.

 Dental SEO | Digital Dental Marketing | SEO for Dental Websites

Facebook thumbs up showing a business page likeFacebook is an incredible marketing tool – in the right hands. But when you’re just getting started with Facebook for business, it’s tough to know anything that’s going on, and the interface doesn’t exactly make the learning process simple. When you add in Facebook’s lack of one-on-one support (and the endless number of confusing forum questions), taking the first steps toward promoting, advertising, and managing your business feels completely overwhelming.

But you’re not alone. Doctor Web Solution has worked through common Facebook obstacles and figured out the simplest ways to get the green light on your business’ page. Read through our guide to setting up your Facebook page and personal access below, and get in touch if you need help with Facebook ads, organic posting, business optimization, or anything else in the Facebook landscape.

 How to Manage Your Facebook Business Page

Getting started with Facebook is different depending on the current status of your business’ page. Check for existing page listings by searching for your business name in the search bar (click “Pages” to narrow down search results).

  • If you have existing, unclaimed listings – It’s possible for Facebook pages that represent your business to exist even if nobody from your practice created it. This is because when visitors use the “Check In” feature, a location listing is created if one doesn’t already exist. You want to round up and take control of these unmanaged listings to use them to your best advantage. Follow the instructions after clicking “Claim this Page” to take control. If you have multiple accounts, merge the pages via requests to Facebook.
  • If you do not have any business listings – This is actually the simplest possible situation – you get to start from scratch and don’t have to deal with claiming floating listings. Just log into your personal account and click this link: Create a Business Page.
  • If you have an old personal account that was acting as your page – Before Business Pages become more popular (or even existed), plenty of businesses used personal profiles as pages. If one of these is still lingering, you can convert it to a page to gain all the business benefits.

 How to Access Your Facebook Page – Linking Your Personal Profile

This confusing twist has perplexed newcomers trying to claim a page. The catch is that business pages aren’t actually Facebook accounts, whereas personal profiles are. Pages exist independent of any account – and continue to do so until someone links their personal page. So there’s no new login associated with your page. You’ll need to link it to your personal Facebook account to gain access.

If someone from your practice already has access to the business page, have them add you as a manager so that you’ll be able to act as the page and manage incoming messages and posts. This means navigating to the page, then clicking Settings -> Page Roles. On that page, they’ll be able to add the email address that you use to log into your personal Facebook, and you’ll be invited to manage the page. If you’re the one adding a new user, choose between these roles to grant them the appropriate level of access:

  • Admin – Can control every aspect of the page and also assign page roles. Best for whoever is managing your Facebook presence.
  • Editor – Has similar capabilities to an Admin, but can’t assign page roles. Best for whoever will be responding to messages and posting as the page.
  • Moderator – Can respond to comments and messages and create ads. Best for the majority of your staff / your front desk.
  • Advertiser – Can create ads and handle the page’s advertising. Best for ad-specific consultants or agencies.
  • Analyst – Can view page insights. Best for a consultant who will not be posting as the page but will be diagnosing potential issues/existing strengths.

Confident Facebook Posting – Whether Business-Related or Personal

The most important question of all: if your business page is linked to your personal profile, how can you be sure that photo of your dog in an adorable bow tie ends up posted to your friends, not your patients and coworkers? It’s as easy as making sure that you’re posting as a page instead of acting as your profile. Whenever you post something new, look in the upper right-hand corner of the post box. There, you can choose between “Post as (Your Personal Profile)” vs. “Post as (Your Business Page).” Just pick the business page logo and there won’t be any embarrassing mishaps.

image of Facebook post box with area showing posting identity circled in red

Remember: unless you’re on the business page when posting, the default poster will be your personal profile.

 Your Facebook for Business Questions

This is only the first step toward Facebook domination for your practice. If you’re looking to learn more about the minutiae behind social media marketing, just get in touch!

Facebook for Business Guide | Guide to Facebook for Business | Facebook for Business for Dentists

dental website leadsFeel like your leads are floating on the web and not leading to actual results? Help your front desk pin them down

When your website is performing and you’re pulling in leads, that’s exactly what you’ve been wanting to see from digital marketing. But how can you make sure that those leads lead to real patients coming into the office? It can be confusing to organize those details, especially if you’re operating off email alerts. We all know how quickly something can get buried in an inbox, especially if your leads email address is the same as your main office’s address.

Fortunately, things can be a whole lot simpler. By integrating an automation platform with your WordPress forms, you’ll see your leads neatly filling out a Google spreadsheet. Your front desk will be able to manage those leads directly within that spreadsheet, and adding columns to track whether the lead has been contacted, by whom, and the outcome of the conversation will keep everyone on the same page.

Setting it up is simple – all you need is a free Zapier account, a Gmail address, and access to your WordPress back end. We break down the steps below, but if you’re looking for additional guidance, just get in touch.

Tracking Contact Forms Submissions with Zapier

We started researching forms reporting automation for a client using AdWords and Facebook PPC, and pulling in great results. While we loved seeing all the leads flood in, the office’s front desk got a little panicked. How could they make sure that each lead was called or emailed, when all the forms notifications were in separate emails?

The system we put together took the stress off their shoulders. Now, Zapier automatically pulls new forms submissions from Gravity Forms within WordPress, taking leads reporting off the front desk’s list of responsibilities. Here’s how you can set it up for your WordPress site.

  1. Check your forms plugin – If you’re on WordPress, chances are that your forms are built with Contact Form 7 or Gravity Forms, two of the most popular form plugins. These both offer Zapier integrations, which can be turned in on your form settings.
  2. Create a free Zapier account – If you have 5 forms or fewer, you don’t have to purchase a premium plan – you can build 5 zaps (one needed for each form) for free.
  3. Create a Google Sheet – Log into Google Drive and click “New,” then “Google Sheets.” Give the spreadsheet an applicable name so that you’ll recognize it in the Zapier dashboard – “Leads Tracking” will work. Create columns that can be paired with your form’s fields – typically, Name, Email, Phone, and Comments.
  4. Add the Zapier webhook to the form in question – Click on the form you’ll be automating in Gravity Forms, and go to Settings > Zapier. Create a Zapier Feed, and open a new window to visit your Zapier dashboard – leave this one open for now.
  5. Build the zap in your Zapier dashboard – Click “Make a Zap!” to begin the process; you’ll be guided through each step. When you arrive at the screen that gives you a webhook URL, copy and paste that into the waiting field on your WordPress site. Link your Google Sheets account, and set up the columns of the spreadsheet by pairing them with form fields. You can skip the Test section and do it yourself in the step we detail below – this often malfunctions in the Zapier back end if there’s not a recent form submission.
  6. Test the form with a submission – Once your zap is ready, submit a test form to watch the new spreadsheet row populate and make sure everything’s working properly.
  7. Watch the organization take hold! – You’ll spend less time asking your staff whether a lead has been followed up with, and more time seeing new patients visit your office.

Run into any bumps along the way? Just get in touch for help.

 Website Leads Tracking for Dentists | Dental Leads Tracking | Dental Site Leads Tracking

dental keyword researchEvery dentist (and dental marketer) is hoping to get leads through their website. But how can you be sure that the lead in question was worth the effort? By fine-tuning your marketing efforts, you can be sure to draw in the kind of patients that fit your practice – and see them scheduling and following through, as opposed to flaking on a consult or exam.

The trick is to get inside your patients’ heads, and then make sure your website reflects exactly what they’re looking for. Help them along the funnel with intuitive user experience design, and they’re sure to connect with your staff and become a part of your practice’s community. Read on for some clues to drawing them in, and get in touch if you’d like some help integrating these tactics with your website.

 How to Engage the Right Dental Leads

  • Optimize for long-tail keywords – Everyone wants to be in the number one search position for “dentist” in their area, and that’s something SEOs are always working toward. But while those basic terms may seem desirable, the leads that find you using those searches are less likely to convert. This is because they’re not completely sure of what they want, yet. By optimizing pages for terms like “sedation dentist,” “kid friendly dentist,” “dentist with emergency hours,” and other more specialized search queries, you catch truly thoughtful leads who are invested in their search (and completely ready to find a new provider).
  • Create specific content – Make sure your patients are interested by the content available on your website. While general pages summarizing cosmetic and restorative treatments are necessary for site structure and navigability, build more specific pages (“Whitening for Sensitive Teeth,” “Rebuilding Short Front Teeth,” “Symptoms of a Root Canal,” etc.) that will answer the questions visitors already have in mind, and show your expertise along the way.
  • Be as informative as possible – Give site visitors as much information about your practice as you possibly can. This includes regular hours, instructions for contact in case of an emergency, full list of treatments and technologies available, detailed bios for providers and other staff members, photos of the facilities, and more. Make it easy for them to get to know you, before they even visit the office.
  • Allow for online scheduling – In addition to basic contact forms and clickable phone numbers on your website, it’s never a bad idea to try an online scheduling system that allows patients to view and select available time slots all on their own.
 Dental Marketing | Web Marketing for Dentists | Dental Web Marketing
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