Your website looks great and is performing…fine. You’re just not getting the leads you’d like to see, and good rankings aren’t making a difference. You feel like there’s something more that could be done, but you’re not sure exactly what it might be. When is it time to turn to search engine marketing?

It feels like a big plunge to take, but PPC (Pay Per Click) ads don’t have to be stressful or overwhelming. Identify your present marketing goals and take a look at your budget to decide whether ads will be effective for your needs. They could provide just the lead boost you’re looking for – or they could end up being overly expensive and under-performing. The trick is to start with the right intents.

 Sound Familiar? It’s Time to Try Pay-Per-Click

• Hoping to increase online leads – This seems obvious, but it’s important to note just the kind of lead influx you’re hoping for. Ads create leads – that much is certain. Simply put, you’re going to be impressing upon hundreds more searchers per day. Clicks are just one measurable metric for your ads: be ready to record the conversions you receive so that you can tell which ad sets are leading users all the way to contacting your practice.
• Have specific practice specials – You need to be able to stand out within the ad block. Those who click on your ads are choosing you over the other ad sets visible at the time, and they’re choosing you for a reason. Whether you have a whitening special, an excellent before and after gallery, or $ off a routine cleaning, be sure to build your ads around what makes your practice the right choice.
• Live in a highly competitive area – If you’re facing practice competition at every turn, ads can give you an extra edge. When your ad is in the top 3 positions in Google search results, interested users click the ad before they even make it to the organic listings.
• Ready to monitor your ads – You’ll need to make sure that your ads are working well, and not let the cost run away with you. If ads aren’t bringing in conversions but are racking up worthless clicks, it’s time to make some adjustments to your strategy and save money.
• Consider the value of your leads – Even if your advertising is bringing in leads, those leads may not be the kind that ultimately show up for their appointments, or they may just be price-shopping. Keep track of which leads actually wind up in the dental chair, and track the source of their conversion.

Our agency offers pay-per-click management within each of our monthly marketing plans. If you’d like some help getting your ads off the ground, just get in touch – we’re ready to design, optimize, and monitor ads on Google, Facebook, or other search engines or platforms of your choice. Not sure where to advertise? We’ll identify your current top sources of traffic and go where the action is.